Li Jin

Co-Founder & General Partner

Li is a General Partner at Variant, where she leads consumer investing for the firm and supports portfolio companies in their comms, community building, and go-to-market strategy.

Prior to joining Variant, she was founder and managing partner at Atelier, a VC firm investing in the creator economy and future of work. Atelier and Variant merged to join forces in the fall of 2021 to invest in software that is owned and operated by its users– aligned on the belief that the future of consumer software is crypto. Before founding Atelier, Li was a consumer partner for 4 years at Andreessen Horowitz. In her free time, Li is a creator herself, with a Substack newsletter, podcast, and TikTok. She is also addicted to skiing.